Branding, Experience and Technology consultants

Who we are

Siegel+Gale and NorthPoint bring a unique perspective to web and mobile development. We know that a great website needs more than a pretty home page and a great app needs more than geolocation. We draw from our broad range of expertise to ensure your digital touchpoints enhance your brand, provide compelling customer experiences and work flawlessly.

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What we do

Branding

Uncover your company's unique and enduring value, and articulate the promise in a succinct and differentiating way.

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Experience

Extend your brand voice into a unique digital voice and design fulfilling digital experiences.

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Technology

Plan, select and implement technology that allows you to meet your digital objectives across the web and mobile landscapes.

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How we think

Why the new Google bar is simply a bland brand move

Lately, Google has been very busy improving the user experience of various products. In June, they introduced a new universal look and feel, a more consistent color scheme, a larger button system and more.

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Familiarity is the new consistency

The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services.

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Start with employees to deliver a great customer experience

It seems like everywhere you turn today, people are talking about the importance of creating positive customer experiences. After all, building a strong, distinctive customer experience can help build loyalty...

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